Marketing 101: Not All Hispanics Are Alike

Click Here Or On Above Image To Reach Our Experts


Not All Hispanics Are Alike
Marketing 101


Click On Image To Enlarge

South Americans, Puerto Ricans and Cubans are settling among the existing U.S. population more readily than Mexicans, the nation's largest Hispanic group, a trend with implications for politics, the economy and other areas of daily life.




In another finding of a study of U.S. Hispanics, the number of Hondurans, Guatemalans and others has been growing more rapidly than Mexicans, who still make up six in 10 U.S. Hispanics, since 1990. In all, 50.5 million U.S. residents trace their origin to Spanish-speaking countries.
South Americans, including Argentines and Venezuelans, have the highest levels of education and are the least segregated from other ethnic groups in the U.S., even if they are more recent arrivals, according to the study.



Click On Image To Enlarge

Every group except Mexicans has experienced a substantial decline in residential segregation from whites since 1990, according to the most common measure of segregation, the "dissimilarity index," which measures the distribution of two groups in a neighborhood and how much one group is over- or under-represented in relation to the other.
"One would have thought that the newer groups, which are faster-growing, would be the ones maintaining boundaries and that Mexicans, with so many second and later generations, would be dispersing," said John Logan, co-author of the report, "Hispanics in the United States: Not Only Mexicans."
Instead, "some strong boundaries faced by smaller groups seem to be breaking down over time," said Mr. Logan. His paper is part of Brown University's U.S. 2010 Project, a demographic-research series based on analysis of census data about different Hispanic groups, including those who are immigrants and those born in the U.S.



Click On Image To Enlarge

Four decades ago, the federal government identified as "Hispanic" the surging mass of people with origins in Latin America and the Caribbean. They are a multiracial, multiethnic and multicultural lot: Argentines often descend from white Italians and Spaniards; Dominicans are often black. Politicians and marketers who wish to reach out to Hispanics need to be aware of the major differences among them, experts say, because they aren't a monolith.


Click On Image To Enlarge


"Shared language is important, but it's also important to be aware that most Mexicans are not immigrants, South Americans have relatively high education and income, and that many of the least-advantaged Hispanics are the rapidly growing number of immigrants from Central America," Mr. Logan said.
To be sure, lumping the fast-growing group into one bloc has helped Latinos emerge as a political force. Since eclipsing African-Americans to become the nation's largest minority around 2000, the group has kept expanding, more than doubling in size since 1990.
There were nearly 32 million Mexicans in the U.S. in 2010, according to the census. The country also was home to four million Central Americans, triple the number in 1990, and 2.8 million South Americans, including Colombians, Ecuadorians and Brazilians, up from about a million two decades earlier.
The long-term political implications of these trends aren't entirely clear. "Today, the non-Mexican groups are still relatively small and have a relatively high share of noncitizens," said Louis DeSipio, a professor of political science at the University of California, Irvine. "As the population ages and has native-born kids, the meaning of Latino will probably have to become more diffuse."
The study found that Cubans and South Americans reside in neighborhoods where the median household income and share of those who are college-educated, at 30%, is on a par with neighborhoods inhabited by whites.
In many cities it can be harder for Mexicans to integrate with other groups given that they are so numerous. Their relatively high residential segregation also is partly attributable to their low socioeconomic status, said Daniel Cornfield, a Vanderbilt University professor who studies immigration. The share of Mexicans who have a bachelor's degree, 7.3%, is lower than that of several other Hispanic groups, according to the census.
Non-Mexican Hispanics have integrated with whites by departing areas where they were highly concentrated.
Alba Marrero grew up in a Puerto Rican enclave of Brooklyn, N.Y. Today, she lives in Los Angeles, where Puerto Ricans like her have settled in recent years. "There are a lot of us here," said Ms. Marrero, a public defender. "We're just not concentrated in one area."
Latinos moving to largely white areas are boosting such integration. Guatemalans work on dairy farms in the Northeast that abut the Canadian border and in meatpacking plants in the Midwest. Patricia Vargas Cooper, a native of Chile, lives in Woodland Hills, a mainly-white upper-class area of Los Angeles's San Fernando Valley. Her daughter, who was raised there, is a "proud Valley girl," said the Spanish teacher.
Distance from country of origin plays a role. South Americans are less likely to be economic migrants—they often are in the U.S. to further their education or flee unrest—than Mexican and Central Americans, who usually reach the U.S. by land.
"There are lots of poor people in Argentina," said Jacob Vigdor, a Duke University immigration scholar. "But to get here all the way from the cone of South America, you need to have a certain income level."
All told, there is a long way to go before Latinos are fully incorporated into mainstream society. "Only South Americans seem to be reaching what I would call modest integration," said Mr. Logan.

www.DPL-Surveillance-Equipment.com

Next-Generation Bug / Microwave / ELF / Spy Phone / GSM And Camera Detectors (Buy, Rent, Layaway) tinyurl.com/2eo8mlz Open...
— Spy Store Rentals (@MontyHenry1)

Nanny IP (Internet) Cameras, GPS Trackers, Bug Detectors and Listening Devices, etc, (Buy / Rent / Layaway): tinyurl.com/396jlw6...
— Spy Store Rentals (@MontyHenry1)

NOW, look in on your home, second home, lake house or office anytime, anywhere from any internet connected PC/Lap-top or Internet active cell phone, including iphone or PDA.

Watch your child's caregiver while sitting at a traffic light or lunch meeting, or check on your business security from the other side of the world. Our built-in hidden video features all digital transmissions providing a crystal clear image with zero interference. With the IP receiver stream your video over the internet through your router, and view on either a PC or smart phone. Designed exclusively for DPL-Surveillance-Equipment, these IP hidden wireless cameras come with multiple features to make the user's experience hassle-free.

NOW, look in on your home, second home, lake house or office anytime, anywhere from any internet connected PC/Lap-top or Internet active cell phone, including iphone or PDA: http://www.dpl-surveillance-equipment.com/wireless_hidden_cameras.html

Watch your child's caregiver while sitting at a traffic light or lunch meeting, or check on your business security from the other side of the world. Our built-in hidden video features all digital transmissions providing a crystal clear image with zero interference. With the IP receiver stream your video over the internet through your router, and view on either a PC or smart phone. Designed exclusively for DPL-Surveillance-Equipment, these IP hidden wireless cameras come with multiple features to make the user's experience hassle-free.

• Remote Video Access

• Video is Recorded Locally To An Installed SD Card (2GB SD Card included)

• Email Notifications (Motion Alerts, Camera Failure, IP Address Change, SD Card Full)

• Live Monitoring, Recording And Event Playback Via Internet

• Back-up SD Storage Up To 32GB (SD Not Included)

• Digital Wireless Transmission (No Camera Interference)

• View LIVE On Your SmartPhone!

Includes:

* Nanny Cameras w/ Remote View
* Wireless IP Receiver
* Remote Control
* A/C Adaptor
* 2GB SD Card
* USB Receiver



FACT SHEET:  HIDDEN NANNY-SPY (VIEW VIA THE INTERNET) CAMERAS

Specifications:

Receiver Specs:

* Transmission Range of 500 ft Line Of Sight
* Uses 53 Channels Resulting In No Interference
* 12V Power Consumption
* RCA Output
* Supports up to 32gig SD

Camera Specs:

* 640x480 / 320x240 up to 30fps
* Image Sensor: 1/4" Micron Sensor
* Resolution: 720x480 Pixels
* S/N Ratio: 45 db
* Sensitivity: 11.5V/lux-s @ 550nm
* Video System: NTSC
* White Balance: Auto Tracking

Make Your Own Nanny Cameras:  Make Tons Of Money In A Booming, Nearly Recession-Proof Industry!

Your Primary Customers Include But Are Not Limited To Anyone In The Private Investigator, Government, Law Enforcement And/Or Intelligence Agencies Fields!

* You Buy Our DVR Boards And We'll Build Your Products! (Optional)

Our New Layaway Plan Adds Convenience For Online Shoppers

DPL-Surveillance-Equipment's layaway plan makes it easy for you to buy the products and services that you want by paying for them through manageable monthly payments that you set. Our intuitive calculator allows you to break down your order's purchase price into smaller payment amounts. Payments can be automatically deducted from your bank account or made in cash using MoneyGram® ExpressPayment® Services and you will receive your order once it's paid in full. Use it to plan and budget for holiday purchases, anniversaries, birthdays, vacations and more!

DPL-Surveillance-Equipment's Customers can now use the convenience of layaway online to help them get through these tough economic times.

We all shop now and then just to face a hard reality -- big credit card bills. However, our latest financing innovation can help you avoid that. Find out why more and more shoppers are checking out DPL-Surveillance-Equipment's e-layaway plan.

If you're drooling over a new nanny camera, longing for a GPS tracker, or wishing for that spy watch, but you're strapped for cash and can't afford to do credit, do what Jennie Kheen did. She bought her iPod docking station (hidden camera w/motion-activated DVR) online using our convenient lay-away plan.

Our online layaway plan works like the old-fashioned service stores used to offer. But, in Kheen's case, she went to DPL-Surveillance-Equipment.com, found the iPod docking station (hidden camera w/motion-activated DVR), then set up a payment plan.

"It's automatically drawn from my account," she said. "I have a budget, $208.00 a month.

In three months, Kheen had paid off the $650.00 iPod docking station. She paid another 3.9 percent service fee, which amounted to about $25.35 (plus $12.00 for shipping) for a total of $687.35.

"You pay a little bit each month," Kheen said. "It's paid off when you get it and you don't have it lingering over your head. It's great."

Flexible payment terms and automated payments make our layaway plan an affordable and fiscally responsible alternative to credit cards.

1. Register:

It's quick, easy and FREE! No credit check required!

2. Shop:

Select the items or service you want and choose "e-layaway" as your payment option. Our payment calculator makes it easy for you to set up your payment terms.

3. Make Payments:

Payments are made on the schedule YOU set. Check your order status or adjust your payments online in a secure environment.

4. Receive Products:

Receive the product shortly after your last payment. The best part, it's paid in full... NO DEBT.

More Buying Power:

* Our lay-away plan offers a safe and affordable payment alternative without tying up your credit or subjecting the purchase to high-interest credit card fees.

No Credit Checks or Special Qualifications:

* Anyone 18 years old or older can join. All you need is an active bank account.

Freedom From Credit Cards:

* If you are near or beyond your credit limit or simply want to avoid high interest credit card fees, our e-layaway is the smart choice for you.

Flexible Payment Schedules:

* Similar to traditional layaway, e-layaway lets you make regular payments towards merchandise, with delivery upon payment in full. Payments are automatically deducted from your bank account or made in cash using MoneyGram® ExpressPayment®

A Tool for Planning Ahead:

* Our e-layaway makes it easy for smart shoppers like you to plan ahead and buy items such as bug detectors, nanny cameras, audio bugs, gps trackers, and more!

No Hidden Charges or Mounting Interest:

Our e-layaway makes shopping painless by eliminating hidden charges and monthly interest fees. Our customers pay a flat transaction fee on the initial purchase price.

NO RISK:

* You have the right to cancel any purchase and will receive a refund less a cancellation fee. See website for details.

Security and Identity Protection:

DPL-Surveillance-Equipment has partnered with trusted experts like McAfee and IDology to ensure the security and integrity of every transaction. Identity verification measures are integrated into our e-layaway system to prevent fraudulent purchases.

Note: Simply Choose e-Lay-Away as a "Payment Option" in The Shopping Cart

DPL-Surveillance-Equipment.com is a world leader in providing surveillance and security products and services to Government, Law Enforcement, Private Investigators, small and large companies worldwide. We have one of the largest varieties of state-of-the-art surveillance and counter-surveillance equipment including Personal Protection and Bug Detection Products.

Buy, rent or lease the same state-of-the-art surveillance and security equipment Detectives, PI's, the CIA and FBI use. Take back control!

DPL-Surveillance-Equipment.com

Phone: (1888) 344-3742 Toll Free USA
Local: (818) 344-3742
Fax (775) 249-9320

Monty@DPL-Surveillance-Equipment.com

Google+ and Gmail
DPLSURVE

Twitter
DPLSURVE

MSN
 Monty@DPL-Surveillance-Equipment.com

AOL Instant Messenger
DPLSURVE32

Skype
Montyl32

Yahoo Instant Messenger
Montyi32

Alternate Email Address
montyi32@yahoo.com

Join my Yahoo Group!

My RSS Feed