TigerDirect Becomes The Latest Retail Giant To Accept On Bitcoin And We Also Discuss The Implications of Bitcoin
The company revealed the news on Thursday to much fanfare on its site, with an educational guide to bitcoin and incentives for GPU card shoppers to “Start Mining with AMD”. TigerDirect will use BitPay as its payment processor, becoming that company’s largest client to date. Bitcoin will be accepted only for online purchases, not in physical stores.
TigerDirect’s parent company, Systemax Inc. (which includes Canadian subsidiary TigerDirect.ca) is a Fortune 100 company with annual revenues of over $2bn and more than 3,000 employees.
“TigerDirect has always been on the forefront of alternative online payment methods and delivering the most convenient ways for our customers to shop,” said Steven Leeds, TigerDirect’s Director of Corporate Marketing.
“With individuals building their own high-powered PCs with parts offered on our site to mine bitcoins, it’s a logical fit.”
TigerDirect, like fellow electronics retailer Newegg, has been teasing bitcoin plans for a few months now. The time for teasing is over now, though – Overstock.com began taking bitcoin at the start of the year, a good six months ahead of schedule, surprising many who thought its CEO was merely thinking aloud. Payment processor Coinbase jumped on the case as soon as it heard the speculation, and worked without break to develop an implementation.
Online electronics retail in the US is reported to be worth $43.8bn a year. With TigerDirect now officially in the bitcoin camp, there will be greater pressure on Newegg to announce something more definite soon.
Bitcoinstore, a smaller retailer which launched last February as a direct bitcoin-only challenger to the big online electronics retailers, tried to tip TigerDirect’s hand when it posted a tweet on 30th November with a screenshot of its recent orders:
It's amazing just how fast our http://t.co/j3L9er1JMl orders pour in each day! #Bitcoin @amazon @Newegg @TigerDirect pic.twitter.com/AnNK2EzzBG
— Bitcoinstore (@Bitcoinstore) November 29, 2013
TigerDirect Replied The Same Day:
How bad do you want it? #RT this and show us...GO! @Bitcoinstore #StayTuned mwahaha hahahah hah ha.
— TigerDirect (@TigerDirect) November 29, 2013
Other online retailers are no doubt salivating at the thought of keeping more of that revenue in their own accounts, rather than handing it over to banks and credit card companies. They will also be watching closely to see how companies like Overstock.com and TigerDirect handle new consumer issues related to bitcoin, such as how to properly identify and resolve fraudulent purchases, and how such things can be proven.
It will also be a test for payment processors BitPay and Coinbase to address bitcoin’s price volatility issues for retailers. But, these new companies coming online are in a new league, with annual revenues on a much larger scale.
TigerDirect, headquartered in Miami, Florida, sells electronics online and through its retail outlets and B2B offices. It grew from a software retailer in 1989, absorbing both Circuit City and CompUSA along the way. Parent company Systemax Inc. controls a system of branded e-commerce websites, retail stores, relationship marketers and direct mail catalogs in North America and Europe. As well as TigerDirect, its brands include MISCO, WStore and Global Industrial.
The Implications of Bitcoin: Money Without Government
One of my favorite things about bitcoin is how it’s such an all-inclusive tent.
Bitcoin attracts political idealists from the right, political idealists from the left, Silicon Valley technologists, social science academics, philosophers, capitalists, socialists, and even apolitical speculators.
Alex Payne kicked off this latest round of analysis with his blog piece: “Bitcoin, Magical Thinking, and Political Ideology”. A self-described programmer and secular humanist, Payne worked as an early engineer at Twitter building the service’s developer platform and backend infrastructure.
Mostly, he criticizes Silicon Valley for its self-indulgent hyper-capitalism that lacks meaningful solutions to real-world problems. Oh yeah, and he specifically targets Chris Dixon, Andreeseen Horowitz, and their Coinbase investment.
Chris Dixon, Andreessen Horowitz’s partner on the Coinbase board, promptly shot back in defense with “Why I’m Interested in Bitcoin“ where he disavowed himself of any libertarian ideology or “fantasies of a crypto-powered stateless future” and instead highlighted bitcoin’s technological promise in reforming the mismanaged financial system.
Personally, I prefer Marc Andreessen’s recent tribute in The New York Times, “Why Bitcoin Matters.”
The divide between ideology and technology as the driving purpose behind bitcoin permeates the bitcoin investment community and the Bitcoin Foundation’s approach to public policy. Advocating and using a non-political monetary unit is a forceful political statement. Investing in a non-political monetary unit or its infrastructure companies is an equally powerful statement.
The bitcoin network cannot be separated from the bitcoin monetary unit and if the central bank, or the Federal Reserve in the United States, provided an important function, bitcoin would be unnecessary.
Carried through to its ultimate conclusion, the bitcoin unit competes with the government’s unit in a modern version of Hayekian currency competition.
More importantly, bitcoin is money without government: just as one cannot separate the bitcoin network from the bitcoin monetary unit, one cannot separate the bitcoin network effect from its central banking implications.
My personal journey towards bitcoin began in the mid-1990s when David Chaum’s DigiCash company and technology debuted in America.
At that time, I was working in Silicon Valley at RSA Data Security’s new spin-out company, Digital Certificates International, that later became VeriSign. The new SSL encryption in Netscape browsers relied on these digital certificates for authenticating and securing web servers.
With Chaum’s DigiCash technology, for the first time ever, digital bearer features of physical cash could be emulated in software using cryptographic protocols.
This Was Pure Genius And It Hit Me Like A Ton of Bricks.
During the next two years, I started thinking through scenarios of monetizing equity mutual funds and real estate and how ideas like e-gold could be transformed into digital bearer instruments backed by gold, not just a ledger-based transfer system. I even published a research paper at the London School of Economics.
However, I quickly realized that the centralized nature of these two systems inherently gave them a limited life span due to a single point of ‘failure’ that could be used for suppression.
Predictably, the political pressures increased with DigiCash needing regulatory approval to operate as an issuing mint within a bank and then e-gold suffering a Department of Justice shutdown and asset seizure at the peak of its epic success.
My thoughts shifted to how precious metals and other commodities could be stored, assayed, and audited without revealing knowledge of their location. This proved to be a very difficult feat.
The Bitcoin Protocol Network Effect
In late 2008, five years ago, a developer named Satoshi Nakamoto devised a protocol which distributed trust across a decentralized peer-to-peer ledger and eliminated confiscation risk by replacing physical assets with a mathematical proof of work.
More than anything, it is these two features that would lead to bitcoin’s real world success because the system now had the attribute of survivability. When angels and venture capitalists invest in bitcoin-related business models, they are investing in a survivable protocol – a protocol that will survive political institutions.
“Money naturally operates like a virus and that makes digital bitcoin potently viral: it is viral cubed.”
Herein lies the dichotomy: how can VCs knowingly invest in a protocol that survives political institutions when it is those same political institutions that allow them to capitalise on their investments?
Money naturally operates like a virus and that makes digital bitcoin potently viral. It is viral cubed – money on the Internet with a network effect. A monetary unit does not stop expanding until it runs into artificially delineated boundaries or achieves widespread dominance.
It is naive to think that governments believe so much in competitive currencies that they would encourage and accept a digital monetary unit without a central issuer. Some smaller governments may believe in that, but only as a way to use it against certain other governments that currently have dominant monetary units.
What’s more likely is bitcoin growth in the developed world constrained by regulatory endpoints, legislative taxing powers, and bans on merchants, but only up to a certain maximum market cap for bitcoin. Sure, we’ll let it grow but not too much.
So what is that magical permissible level of adoption where going beyond that point jeopardizes central banking and monetary policy? Is it a $100 billion, $500 billion, $1 trillion market capitalization for bitcoin?
No one really knows, least of all the governments. A $1 trillion bitcoin economy may not be suppressible, but it definitely becomes a less friendly environment with respect to established political institutions.
I guess your viewpoint depends on what problem bitcoin is solving – high transaction fees and complex international remittances or the problem of central banking and the intertwining of money and state.
Fortunately, bitcoin solves for both. But, you can’t have one without the other. You can’t believe that central banks play an important and necessary role in society and also believe that bitcoin serves as a monetary solution.
I am pro venture capital. Building the bitcoin infrastructure around the world is important, but within certain jurisdictions it can also be a frustrating contradiction. The success of an investment depends less on the execution of a stellar management team and more on the degree of regulatory latitude. For venture capitalists, bitcoin is not like Facebook and Twitter where worldwide market saturation and dominance is the end game for the IPO home run.
Market saturation with bitcoin means that something else lost and it’s not a competing cryptocurrency. Therefore, it will be imperative for venture capitalists to remain astute about the evolving political landscape and agile enough in timing their exits.
Andreessen stated in The New York Times article that he’s with Ben and Milton when it comes to the promise of reliable digital currencies. However, Bernanke and Friedman were referring to digitized national units, not an alternative and independent numéraire.
The only plausible outcome may be jurisdictional competition. After World War II, wealth flowed to the US dollar as the world’s reserve currency.
Now, real wealth flows from the West to the East in the form of gold bullion and claims to natural resources. In the cryptocurrency future, wealth will flow to the regions that facilitate and exploit bitcoin’s massive potential for unleashing true economic growth.
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