These are new product announcements from my main website (Open 24/7/365). We have a life-time warranty / guarantee on all products. (Includes parts and labor). Here you will find a variety of cutting-edge Surveillance and Security-Related products and services. (Buy/Rent/Layaway) Post your own comments and concerns related to the specific products or services mentioned or on surveillance, security, privacy, etc.

Sunday, November 30, 2014

New Facebook Rules Are Anti-Small Business

New Facebook Rules Are Anti-Small Business

Small-business owners will soon get less benefit from the unpaid marketing pitches they post on Facebook.

That’s because, as of mid-January, the social network will intensify its efforts to filter out unpaid 

promotional material in user news feeds that businesses have posted as status updates.

Facebook’s push toward paid advertising is likely to aggravate an “already tense relationship between small businesses

and social platforms over audience ownership,” says Steven Jacobs of Street Fight, a Colorado-based media-and-events firm covering local digital marketing.


Businesses used to own their consumer relationships through email or other in-house marketing channels, or to buy them from newspapers, television and other traditional media outlets through ads.

 “But Yelp and now Facebook are trying to peddle a third model, he says: “renting—in which a business can build a community but never own an audience on a platform.”

The change will make it more difficult for entrepreneurs to reach fans of their Facebook pages with marketing posts that aren’t paid advertising.

Businesses that post free marketing pitches or reuse content from existing ads will suffer “a significant 

decrease in distribution,” Facebook warned in a post earlier this month announcing the coming change.

Related Articles:

The Myth And Hype Behind Social Media Marketing

The Myth & Hype Of Social Media Marketing (Part II)

Analysts at Forrester Research said in a report released Monday that posts by well-known brands on Facebook reach only about 2% of their fans and followers, while on average fewer than 0.1% of people interact with each post.

The researchers didn’t specifically measure the average reach of smaller brands’ Facebook posts.

Todd Bairstow, a partner at online-marketing firm Keyword Connects, says a strategy of attracting fans and “likes” on Facebook using unpaid posts in order to market to them later “ultimately failed for almost everyone we know.”

Mr. Bairstow, who represents about 350 small-business clients, says that advertising options on Facebook have improved in recent years, “but it was at the expense of small companies that spent a lot of time investing in and engaging their audience” by posting frequent status updates or messages on their firms’ Facebook pages.

Christine Lynch says she has spent $6,000 so far this year to boost Facebook posts about Women Owned Business Club, her Long Island, N.Y., service, which charges a membership fee and uses social media to promote the businesses of its 450 members.

That’s up from about $2,000 in 2013, when, she says, the reach of unpaid posts “all of a sudden went way down.” About 80% of the service’s business comes through its Facebook page, which currently has 11,774 “likes.”


“If you’re not paying for it now, no one’s going to see it,” Ms. Lynch says, explaining her current view of marketing on Facebook.

Meanwhile, entrepreneurs say they will monitor the social network and compare its value to that of other online advertising options as they experiment to find the best business results.

Wireless Camera Finder

Justin Draplin, co-founder of Superfly Kids, a Livonia, Mich., maker of custom superhero capes,  “No one is searching Facebook for superhero capes,” he notes.

"Facebook has been depreciating promotional posts for a long time.  In fact paid promotion is also less effective.  In my case, with 4 times as the number of "fans" I get a 1/4 of the engagement.  My paid promotions does not get as much engagement as I was able to obtain organically just two years ago.

Veritasium produced a fascinating video that produces evidence they found that Facebook's revenue is based on Fake Likes: http://aalbc.it/facebookfakerev

The future of the web is not based upon closes networks, but an open collection of properties that allow all readers to acquire, engage freely and transparently.  Sites that generate and curate original content are the future."

Troy Johnson

"Small business development 101 has been to put a FB page for your business with a link to business website.  Guess that strategy will go by the wayside.  Does FB really think a small business start up will buy paid ads?  Maybe if the price is really low.

But look at the ads on FB.  They are not small businesses.  Just looked at my FB page and there were ads from LL Bean and LG - not exactly "small" businesses."

Rick Willams


"The problem is that the VC crowd wants a return on their investment at some point. Its up to the users to stop using the site, like millions have already done. The growth comes from expansion into international markets."

Franco Condo

"It's a natural evolution for FB to continue to monetize its platform. Small businesses couldn't expect to get free advertising forever. The problem I (we) have is that the results aren't to be trusted. Promoted posts are obviously bloated with fake likers. And the path to conversion has not proven out yet. It's not just an FB problem, as we see it with LinkedIn and others. We use tracking codes for every link we put out there, and what we see coming into our analytics tools does not jibe with the claimed results from social channels' "insights".

I think FB and the other platforms will have a hard time convincing businesses (the ones that verify advertising performance) to maintain or increase their social media budgets unless they can better weed out the fraud and provide more evidence of a path to conversion.

Especially since Facebook is essentially admitting it's a pay-to-play model now, and reducing the effect of true organic audience reach, proving value is more important than ever."

Ron Barry

Facebook Makes Peace With Small Businesses — Again

Facebook has a message for the mom-and-pop shops with pages on its site: Make yourself useful.

Some 40 million small businesses maintain a Facebook page, up from 30 million roughly a year ago, the social-networking site said Wednesday. The pages, which are free for businesses, are among the first places users look to learn about a local business, especially on mobile phones.

Now, Facebook wants businesses to beef up their offerings, said vice president of small business Dan Levy. That could mean helping users book flights, get directions or schedule an appointment with a plumber.

“We’re in the process of making a lot of updates to pages,” Levy said. “Increasingly the utility of pages for people and businesses is something that’s really important.”

Some big businesses use their Facebook pages this way. Southwest Airlines LUV -2.23%, for example, has a “book now” button on its Facebook page that sends users to its website. Retailer J. Crew’s page links to its ecommerce site.

The outreach marks the latest shift in Facebook’s attitude toward pages for businesses. The social network initially encouraged businesses to establish pages, and communicate with Facebook users who identified as fans.

More recently, however, Facebook has limited the number of users who see these posts in their news feeds; Facebook said the changes were aimed at letting users see more posts from friends, but businesses also suspected that Facebook was pushing to pay for advertising, rather than post items for free.

Levy acknowledged that many small businesses were “upset or confused” by their dwindling reach on Facebook.

He said businesses that maintain pages have become “the greatest source of new advertisers” for Facebook. Facebook says there are roughly two million active advertisers on the network during any 28-day period.

Monty Henry, Owner


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Local: (818) 344-3742
Fax (775) 249-9320


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