DPL-Surveillance-Equipment.com

These are new product announcements from my main website (Open 24/7/365). We have a life-time warranty / guarantee on all products. (Includes parts and labor). Here you will find a variety of cutting-edge Surveillance and Security-Related products and services. (Buy/Rent/Layaway) Post your own comments and concerns related to the specific products or services mentioned or on surveillance, security, privacy, etc.

Sunday, November 30, 2014

New Facebook Rules Are Anti-Small Business



New Facebook Rules Are Anti-Small Business




Small-business owners will soon get less benefit from the unpaid marketing pitches they post on Facebook.






That’s because, as of mid-January, the social network will intensify its efforts to filter out unpaid 


promotional material in user news feeds that businesses have posted as status updates.





Facebook’s push toward paid advertising is likely to aggravate an “already tense relationship between small businesses


and social platforms over audience ownership,” says Steven Jacobs of Street Fight, a Colorado-based media-and-events firm covering local digital marketing.





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Businesses used to own their consumer relationships through email or other in-house marketing channels, or to buy them from newspapers, television and other traditional media outlets through ads.





 “But Yelp and now Facebook are trying to peddle a third model, he says: “renting—in which a business can build a community but never own an audience on a platform.”







The change will make it more difficult for entrepreneurs to reach fans of their Facebook pages with marketing posts that aren’t paid advertising.








Businesses that post free marketing pitches or reuse content from existing ads will suffer “a significant 

decrease in distribution,” Facebook warned in a post earlier this month announcing the coming change.







Related Articles:

 The Myth And Hype Behind Social Media Marketing

 The Myth & Hype Of Social Media Marketing (Part II)


Analysts at Forrester Research said in a report released Monday that posts by well-known brands on Facebook reach only about 2% of their fans and followers, while on average fewer than 0.1% of people interact with each post.





The researchers didn’t specifically measure the average reach of smaller brands’ Facebook posts.





Todd Bairstow, a partner at online-marketing firm Keyword Connects, says a strategy of attracting fans and “likes” on Facebook using unpaid posts in order to market to them later “ultimately failed for almost everyone we know.”






Mr. Bairstow, who represents about 350 small-business clients, says that advertising options on Facebook have improved in recent years, “but it was at the expense of small companies that spent a lot of time investing in and engaging their audience” by posting frequent status updates or messages on their firms’ Facebook pages.




Christine Lynch says she has spent $6,000 so far this year to boost Facebook posts about Women Owned Business Club, her Long Island, N.Y., service, which charges a membership fee and uses social media to promote the businesses of its 450 members.








That’s up from about $2,000 in 2013, when, she says, the reach of unpaid posts “all of a sudden went way down.” About 80% of the service’s business comes through its Facebook page, which currently has 11,774 “likes.”


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“If you’re not paying for it now, no one’s going to see it,” Ms. Lynch says, explaining her current view of marketing on Facebook.






Meanwhile, entrepreneurs say they will monitor the social network and compare its value to that of other online advertising options as they experiment to find the best business results.


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Justin Draplin, co-founder of Superfly Kids, a Livonia, Mich., maker of custom superhero capes,  “No one is searching Facebook for superhero capes,” he notes.





"Facebook has been depreciating promotional posts for a long time.  In fact paid promotion is also less effective.  In my case, with 4 times as the number of "fans" I get a 1/4 of the engagement.  My paid promotions does not get as much engagement as I was able to obtain organically just two years ago.

Veritasium produced a fascinating video that produces evidence they found that Facebook's revenue is based on Fake Likes: http://aalbc.it/facebookfakerev

 The future of the web is not based upon closes networks, but an open collection of properties that allow all readers to acquire, engage freely and transparently.  Sites that generate and curate original content are the future."

 Troy Johnson





"Small business development 101 has been to put a FB page for your business with a link to business website.  Guess that strategy will go by the wayside.  Does FB really think a small business start up will buy paid ads?  Maybe if the price is really low.


But look at the ads on FB.  They are not small businesses.  Just looked at my FB page and there were ads from LL Bean and LG - not exactly "small" businesses."

 Rick Willams




(Buy/Rent/Layaway)



"The problem is that the VC crowd wants a return on their investment at some point. Its up to the users to stop using the site, like millions have already done. The growth comes from expansion into international markets."

 Franco Condo

"It's a natural evolution for FB to continue to monetize its platform. Small businesses couldn't expect to get free advertising forever. The problem I (we) have is that the results aren't to be trusted. Promoted posts are obviously bloated with fake likers. And the path to conversion has not proven out yet. It's not just an FB problem, as we see it with LinkedIn and others. We use tracking codes for every link we put out there, and what we see coming into our analytics tools does not jibe with the claimed results from social channels' "insights".

I think FB and the other platforms will have a hard time convincing businesses (the ones that verify advertising performance) to maintain or increase their social media budgets unless they can better weed out the fraud and provide more evidence of a path to conversion.

Especially since Facebook is essentially admitting it's a pay-to-play model now, and reducing the effect of true organic audience reach, proving value is more important than ever."

Ron Barry



Facebook Makes Peace With Small Businesses — Again
Facebook has a message for the mom-and-pop shops with pages on its site: Make yourself useful.

 Some 40 million small businesses maintain a Facebook page, up from 30 million roughly a year ago, the social-networking site said Wednesday. The pages, which are free for businesses, are among the first places users look to learn about a local business, especially on mobile phones.

 Now, Facebook wants businesses to beef up their offerings, said vice president of small business Dan Levy. That could mean helping users book flights, get directions or schedule an appointment with a plumber.

 “We’re in the process of making a lot of updates to pages,” Levy said. “Increasingly the utility of pages for people and businesses is something that’s really important.”

 Some big businesses use their Facebook pages this way. Southwest Airlines LUV -2.23%, for example, has a “book now” button on its Facebook page that sends users to its website. Retailer J. Crew’s page links to its ecommerce site.

 The outreach marks the latest shift in Facebook’s attitude toward pages for businesses. The social network initially encouraged businesses to establish pages, and communicate with Facebook users who identified as fans.

 More recently, however, Facebook has limited the number of users who see these posts in their news feeds; Facebook said the changes were aimed at letting users see more posts from friends, but businesses also suspected that Facebook was pushing to pay for advertising, rather than post items for free.

 Levy acknowledged that many small businesses were “upset or confused” by their dwindling reach on Facebook.

 He said businesses that maintain pages have become “the greatest source of new advertisers” for Facebook. Facebook says there are roughly two million active advertisers on the network during any 28-day period.



Monty Henry, Owner














www.DPL-Surveillance-Equipment.com










































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Watch your child's caregiver while sitting at a traffic light or lunch meeting, or check on your business security from the other side of the world. Our built-in hidden video features all digital transmissions providing a crystal clear image with zero interference. With the IP receiver stream your video over the internet through your router, and view on either a PC or smart phone. Designed exclusively for DPL-Surveillance-Equipment, these IP hidden wireless cameras come with multiple features to make the user's experience hassle-free.

NOW, look in on your home, second home, lake house or office anytime, anywhere from any internet connected PC/Lap-top or Internet active cell phone, including iphone or PDA: http://www.dpl-surveillance-equipment.com/wireless_hidden_cameras.html

Watch your child's caregiver while sitting at a traffic light or lunch meeting, or check on your business security from the other side of the world. Our built-in hidden video features all digital transmissions providing a crystal clear image with zero interference. With the IP receiver stream your video over the internet through your router, and view on either a PC or smart phone. Designed exclusively for DPL-Surveillance-Equipment, these IP hidden wireless cameras come with multiple features to make the user's experience hassle-free.

• Remote Video Access

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FACT SHEET:  HIDDEN NANNY-SPY (VIEW VIA THE INTERNET) CAMERAS

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Your Primary Customers Include But Are Not Limited To Anyone In The Private Investigator, Government, Law Enforcement And/Or Intelligence Agencies Fields!

* You Buy Our DVR Boards And We'll Build Your Products! (Optional)

















Our New Layaway Plan Adds Convenience For Online Shoppers








DPL-Surveillance-Equipment's layaway plan makes it easy for you to buy the products and services that you want by paying for them through manageable monthly payments that you set. Our intuitive calculator allows you to break down your order's purchase price into smaller payment amounts. Payments can be automatically deducted from your bank account or made in cash using MoneyGram® ExpressPayment® Services and you will receive your order once it's paid in full. Use it to plan and budget for holiday purchases, anniversaries, birthdays, vacations and more!


DPL-Surveillance-Equipment's Customers can now use the convenience of layaway online to help them get through these tough economic times.

We all shop now and then just to face a hard reality -- big credit card bills. However, our latest financing innovation can help you avoid that. Find out why more and more shoppers are checking out DPL-Surveillance-Equipment's e-layaway plan.

If you're drooling over a new nanny camera, longing for a GPS tracker, or wishing for that spy watch, but you're strapped for cash and can't afford to do credit, do what Jennie Kheen did. She bought her iPod docking station (hidden camera w/motion-activated DVR) online using our convenient lay-away plan.

Our online layaway plan works like the old-fashioned service stores used to offer. But, in Kheen's case, she went to DPL-Surveillance-Equipment.com, found the iPod docking station (hidden camera w/motion-activated DVR), then set up a payment plan.

"It's automatically drawn from my account," she said. "I have a budget, $208.00 a month.

In three months, Kheen had paid off the $650.00 iPod docking station. She paid another 3.9 percent service fee, which amounted to about $25.35 (plus $12.00 for shipping) for a total of $687.35.

"You pay a little bit each month," Kheen said. "It's paid off when you get it and you don't have it lingering over your head. It's great."

Flexible payment terms and automated payments make our layaway plan an affordable and fiscally responsible alternative to credit cards.

1. Register:

It's quick, easy and FREE! No credit check required!

2. Shop:

Select the items or service you want and choose "e-layaway" as your payment option. Our payment calculator makes it easy for you to set up your payment terms.

3. Make Payments:

Payments are made on the schedule YOU set. Check your order status or adjust your payments online in a secure environment.

4. Receive Products:

Receive the product shortly after your last payment. The best part, it's paid in full... NO DEBT.

More Buying Power:

* Our lay-away plan offers a safe and affordable payment alternative without tying up your credit or subjecting the purchase to high-interest credit card fees.

No Credit Checks or Special Qualifications:

* Anyone 18 years old or older can join. All you need is an active bank account.

Freedom From Credit Cards:

* If you are near or beyond your credit limit or simply want to avoid high interest credit card fees, our e-layaway is the smart choice for you.

Flexible Payment Schedules:

* Similar to traditional layaway, e-layaway lets you make regular payments towards merchandise, with delivery upon payment in full. Payments are automatically deducted from your bank account or made in cash using MoneyGram® ExpressPayment®

A Tool for Planning Ahead:

* Our e-layaway makes it easy for smart shoppers like you to plan ahead and buy items such as bug detectors, nanny cameras, audio bugs, gps trackers, and more!

No Hidden Charges or Mounting Interest:

Our e-layaway makes shopping painless by eliminating hidden charges and monthly interest fees. Our customers pay a flat transaction fee on the initial purchase price.

NO RISK:

* You have the right to cancel any purchase and will receive a refund less a cancellation fee. See website for details.

Security and Identity Protection:

DPL-Surveillance-Equipment has partnered with trusted experts like McAfee and IDology to ensure the security and integrity of every transaction. Identity verification measures are integrated into our e-layaway system to prevent fraudulent purchases.

Note: Simply Choose e-Lay-Away as a "Payment Option" in The Shopping Cart



DPL-Surveillance-Equipment.com is a world leader in providing surveillance and security products and services to Government, Law Enforcement, Private Investigators, small and large companies worldwide. We have one of the largest varieties of state-of-the-art surveillance and counter-surveillance equipment including Personal Protection and Bug Detection Products.



Buy, rent or lease the same state-of-the-art surveillance and security equipment Detectives, PI's, the CIA and FBI use. Take back control!
DPL-Surveillance-Equipment.com

Phone: (1888) 344-3742 Toll Free USA
Local: (818) 344-3742
Fax (775) 249-9320

Monty@DPL-Surveillance-Equipment.com

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posted by DPL-Surveillance-Equipment | 2:15 PM

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