DPL-Surveillance-Equipment.com

These are new product announcements from my main website (Open 24/7/365). We have a life-time warranty / guarantee on all products. (Includes parts and labor). Here you will find a variety of cutting-edge Surveillance and Security-Related products and services. (Buy/Rent/Layaway) Post your own comments and concerns related to the specific products or services mentioned or on surveillance, security, privacy, etc.

Thursday, October 15, 2015

How To Find And Use Ad-Blocking Apps.




How To Find And Use Ad-Blocking Apps.













When Dean Murphy created Crystal, an application to help users block ads on Apple Inc.’s mobile devices, he knew there was pent-up demand from consumers frustrated with how cluttered the Web has become.

Still, the U.K.-based software developer was surprised by how fast consumers snapped up his product. In the week following its Sept. 16 launch, the 99-cent app was downloaded more than 100,000 times, according to data from mobile-app market intelligence firm Apptopia, generating an estimated $75,000 for Mr. Murphy. (Apple gets a cut.)



He is hardly the only developer cashing in on ad blocking. A cottage industry is emerging around the phenomenon as it gains momentum with consumers seeking to avoid ads on both mobile and desktop devices.




Online Privacy Tips and Tools









Apple’s enabling of the technology in the latest edition of its mobile operating system, iOS, has given rise to many new entrants, from BlockBear to Blockr. With over 35,000 downloads and a $3.99 price tag, an iOS blocker called Purify has generated over $150,000 in revenue since its launch Sept. 16, Apptopia said.






In most cases, these are small-time software developers—one or two-person shops—doing this in their spare time. Mr. Murphy spent two months creating Crystal by himself from his home. He views Crystal as a way to challenge himself and improve his programming skills, he said, describing the app creation process as “a labor of love.”




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In the first week since Apple’s new mobile software was released, the 10 most popular ad-blocking apps were downloaded nearly 600,000 times combined.







Ad-blocking could become a major threat to ad-supported online publishers if it continues to gain traction. Many publishers say they haven’t seen a material increase in mobile ad blocking following Apple’s new software release, but describe the wider issue of ad blocking as a serious and growing concern.








Some ad-blocking software developers are experiencing pangs of conscience as they consider that sites that rely on ads for revenue might get crushed by the blocking barrage.








A blocker called Peace generated over $110,000 in sales and 38,000 downloads in just two days last week, according to Apptopia, before its creator Marco Arment removed it from the store.





 “I don’t feel good making [an ad blocker] and being the arbiter of what’s blocked,” Mr. Arment wrote in a blog post explaining his decision.
There is money to be made blocking ads and, as it turns out, allowing ads to evade ad blockers.







Eyeo GmbH, the company behind popular desktop ad-blocking tool Adblock Plus, now accepts payment from around 70 companies in exchange for letting their ads through its filter. Eyeo stipulates that they must comply with its “acceptable ads” policy, meaning their ads aren’t too disruptive or intrusive to users. In total, ads from some 700 companies meet the acceptable ads policy, an Eyeo spokesman said.







Eyeo is now reaching out to developers of other ad-blocking tools to cut deals that allow certain ads to pass through their filters, too, in exchange for payment.






Mr. Murphy said he has taken Eyeo up on its offer, and plans to implement an option within his app whereby “acceptable” ads will be displayed to users. The feature will be switched on by default, Mr. Murphy said, and he will receive a flat monthly fee from Eyeo in return. Mr. Murphy declined to disclose the fee, but said he expects to make less money from Eyeo’s payments than from sales of the app itself.







According to Mr. Murphy, he isn’t adding the option for financial gain, but rather to make sure publishers aren’t overburdened by all-out blocking of ads on their sites.



(Buy/Rent/Layaway)



“Given how popular Crystal has become, it doesn’t provide any way for users to support publishers,” he said. “I decided that’s a good feature to provide, and from what I’ve seen the ‘acceptable ads’ policy doesn’t let through what I’d classify as bad ads.”







Eyeo declined to disclose which companies are on its “whitelist”—those that escape ad-blocking. According to a person familiar with the company’s business relationships, paying customers of Eyeo include Google Inc., Microsoft Corp. and Taboola.




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Typically the company seeks payment from any firm that generates more than 10 million unblocked ad impressions a month, an Eyeo spokesman said.

 Eyeo’s fee is tied to the amount of revenue its clients garner from the ads it passes through its blocker.







Some companies are taking a different approach to ensure their ads are seen, using new technology tools to disguise their ads and to sneak them past ad-blocking tools.


Creative Work-Arounds


The rise of ad-blocking technologies is bad news for online publishers, particularly those who rely on advertising for large portions of their revenues.

 With that in mind Forbes has been experimenting with different ways to combat the problem.

 In December the publisher began blocking access to its site to users with ad-blocking software. Ad-blocking users were greeted with a message prompting them to disable their blockers in return for an “ad-light” experience with fewer ads, and ads that typically load faster.

 “We’ve had a lot of people converting. Around 40% of users were turning off their ad-blockers,” said Lewis DVorkin, Forbes Media chief product officer.

 For the past couple of weeks, users with ad blockers turned on have gotten another option: they can still access Forbes.com so long as they register for a Forbes account, providing personal information, or log in via Facebook or Google. Forbes might not be able to deliver ads to those users, but obtaining that information instead might be a valuable alternative.

 Users who sign in via Facebook agree to share information with Forbes including their email address, name, profile picture, age range, gender and other information that’s “public” from their Facebook profiles.

 Users who sign in via Google give Forbes access to their email address, full name and any publicly available information from their Google+ profiles. Forbes is also granted permission to manage users’ Google contacts.

 “Email address is always very valuable and, with proper terms of service, figuring out a way to monetize these things in the right way could be interesting,” Mr. DVorkin said.

 The imperative for Forbes to deal with the problem is clear: some 80% of the company’s advertising revenues now come from digital ads.

 “We’re very committed to the advertising-supported site,” Mr. DVorkin said. “We’re trying many things.”

 Meanwhile, the company is focusing more effort on “native” advertising products such as its BrandVoice program, which allows marketers to publish content to its site. That content is not as susceptible to ad blocking because it is published directly to Forbes’s content-management system, instead of through “ad-serving” systems.

 “BrandVoice is now a very significant part of our ad revenue. About 35% of our digital advertising dollars are associated with native,” Mr. DVorkin said.

 Forbes isn’t the only publisher experimenting with ways to deal with ad-blocking users. Wired tried asking users to “do it a solid” and support its site by disabling ad blockers, and The Guardian has tried a similar approach.

 Earlier this month The Wall Street Journal also began asking some users to turn off their ad blockers.

 “Some WSJ.com readers, who have installed ad blocking technology, are encountering messaging designed to serve as a reminder that advertising, along with paid subscriptions, supports the high quality journalism that readers have come to expect from The Wall Street Journal,” read a statement from a spokeswoman for Journal-parent Dow Jones, a unit of News Corp.

 Till Faida, chief of popular ad blocking tool Adblock Plus, argues that publishers are themselves to blame for ad blocking, since consumers are tired of ads slowing down their Web pages and tracking them across the Internet.

 “Consumers are speaking loudly that they are fed up with the current system of how online advertising works, and they are seeking out better alternatives,” Mr. Faida said during the WSJ Media Mix podcast. “It sounds scary to some publishers at first, but I think there’s a huge opportunity in this to win consumers back.”

 Adblock Plus is now active on 100 million devices on a monthly basis, Mr. Faida said.

 Mr. DVorkin said Forbes recognized it needed to improve the speed of its site and the ad experience for its users.
“We’re going to continue our experimentation and look for the right solution to this,” he said.






New York-based startup Secret Media, for example, says it is now working with 10 publishers in the U.S. to help them deliver video ads in a way that cannot be detected by ad-blocking tools.

Most ad-blocking software works by preventing code from known advertising companies from loading into Web pages. Secret Media’s product works by obfuscating that code, thereby making it hard for ad blockers to identify it and to prevent it from loading on users’ machines.

Secret Media Founder and Chief Executive Frederic Montagnon said the company’s goal is to preserve the ad-supported media business model. But even Mr. Montagnon said he understands why consumers want to block ads.

“The number of banners is too much,” he said. “If you mix banners with video and everything else, it is too much for everyone. At this stage the advertising market is going crazy.”

Because of that, Mr. Montagnon said Secret Media plans to only work with “premium” publishers who don’t bombard users with large amounts of low-quality advertising.

(Buy/Rent/Layaway)
Toll-booth collectors. Highway robbers. Little pissants. These are just some of the choice words members of the Web publishing community have for companies that make “ad blockers,” software that scrubs websites of advertising.

 But Till Faida, chief of Adblock Plus, says that ad blocking is here to stay, since consumers these days are tired of pesky ads slowing down their Web pages and tracking them across the Internet. Mr. Faida's, service boasts 100 million active users.

 “Consumers are speaking loudly that they are fed up with the current system of how online advertising works, and they are seeking out better alternatives,” Mr. Faida said. “It sounds scary to some publishers at first, but I think there’s a huge opportunity in this to win consumers back.”

 Mr. Faida’s firm has faced fierce criticism in the industry, since its “acceptable ads” policy lets ads from hundreds of companies pass through its filters provided they aren’t too disruptive. Some 70 of those companies, like Google, Microsoft and Taboola, pay Adblock Plus parent Eyeo to be included in “acceptable ads.”

 Recently, Adblock Plus announced a new program along with content-funding startup Flattr to let consumers pay websites directly for content (while taking a cut, of course). Mr. Faida says the goal is to have 10 million subscribers paying $5 per month on average by the end of next year, meaning Adblock Plus can send about half a billion dollars in revenue to publishers.

 That’s a lofty goal. And it’s still an open question whether publishers will want to cooperate with a service many see as the enemy.




Your questions and comments are greatly appreciated.



Monty Henry, Owner














www.DPL-Surveillance-Equipment.com










































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DPL-Surveillance-Equipment's Customers can now use the convenience of layaway online to help them get through these tough economic times.

We all shop now and then just to face a hard reality -- big credit card bills. However, our latest financing innovation can help you avoid that. Find out why more and more shoppers are checking out DPL-Surveillance-Equipment's e-layaway plan.

If you're drooling over a new nanny camera, longing for a GPS tracker, or wishing for that spy watch, but you're strapped for cash and can't afford to do credit, do what Jennie Kheen did. She bought her iPod docking station (hidden camera w/motion-activated DVR) online using our convenient lay-away plan.

Our online layaway plan works like the old-fashioned service stores used to offer. But, in Kheen's case, she went to DPL-Surveillance-Equipment.com, found the iPod docking station (hidden camera w/motion-activated DVR), then set up a payment plan.

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In three months, Kheen had paid off the $650.00 iPod docking station. She paid another 3.9 percent service fee, which amounted to about $25.35 (plus $12.00 for shipping) for a total of $687.35.

"You pay a little bit each month," Kheen said. "It's paid off when you get it and you don't have it lingering over your head. It's great."

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Note: Simply Choose e-Lay-Away as a "Payment Option" in The Shopping Cart



DPL-Surveillance-Equipment.com is a world leader in providing surveillance and security products and services to Government, Law Enforcement, Private Investigators, small and large companies worldwide. We have one of the largest varieties of state-of-the-art surveillance and counter-surveillance equipment including Personal Protection and Bug Detection Products.



Buy, rent or lease the same state-of-the-art surveillance and security equipment Detectives, PI's, the CIA and FBI use. Take back control!
DPL-Surveillance-Equipment.com

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posted by DPL-Surveillance-Equipment | 9:26 PM

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