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Sunday, August 03, 2014

Hip-Hop Icons Nas And 50 Cents: "We’re Entering the Age of Bitcoin"

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Hip-Hop Icons Nas And 50 Cents
"We’re Entering the Age of Bitcoin"

Hip-hop heavyweight Nas made a dramatic career move when he traded the thrills of rap superstardom for life in Silicon Valley’s tech startup scene.

As founder of the venture capital firm Queensbridge Venture Partners, Nas, full name Nasir Jones, has invested in projects that include popular ride sharing startup Lyft, mobile laundry service Washio and e-commerce platform Fancy, forging connections with tenured VCs in the process.

Through new relationships with Andreessen Horowitz’s Ben Horowitz and Chris Dixon, the 40-year-old has also become interested in the burgeoning digital currency space.

Rapper 50 Cent Accepts Bitcoin For New Album ‘Animal Ambition’

Business mogul and hip-hop star Curtis “50 Cent” Jackson has joined the growing number of musicians and entrepreneurs who are embracing bitcoin by accepting the digital currency as payment for his new album, ‘Animal Ambition’.

50 Cent’s Shopify store will accept bitcoin payments for the new release, with BitPay acting as the payments processor. Shopify first integrated payments for its network of merchants in November 2013.

Like Dixon and Horowitz, both vocal supporters of the digital currency movement, Jones is similarly bullish about bitcoin’s potential – having already invested in financial services provider Coinbase.

Speaking to CoinDesk in a new interview, Jones suggested that bitcoin could be one of history’s best investment opportunities:

“[Bitcoin] will evolve into an industry as big, if not bigger, than the Internet. My man Ben Horowitz really opened my eyes to that point. This isn’t of the Internet age, bitcoin is its own age.”

Despite his enthusiasm, Jones also acknowledged that many people still perceive bitcoin as unsafe. However, he suggested that such concerns may be overreaching, adding that time and talent will be enough to overcome them.

“Obviously challenges will arise from a security and privacy perspective, but the Internet was the same way 20 years ago,” he said.

Personal Bitcoin Use

Jones confirmed that he and his team have been buying bitcoin for more than a year, using wallets provided by Coinbase to store funds. While his firm hasn’t spent any of the accumulated bitcoins yet, he revealed it may do so soon:

“[We're] holding onto it for now, but [we're] looking forward to making transactions in the near future.”

In addition to his interest in bitcoin’s economics, Jones also harbours a passion for the digital currency’s underlying ideology.

“I was really inspired by the boundaries people were pushing,” Jones said. “[Bitcoin] seemed like something people bet against because the government doesn’t welcome with open arms what they don’t control. But it is such a big idea that it could never be controlled.”

Investment Opportunities

On the new investment front, Jones indicated he is still observing the digital currency space – seeking to identify trends and potential opportunities.

He suggested, however, that he may invest in projects focused on bringing bitcoin to people with little or no access to banking services.

“[I] would love to see how it affects people who don’t use credit cards or don’t have bank accounts,” he said. “[Bitcoin] could be a big opportunity for those folks.”

Jones also discussed his relationship with the Coinbase team, remarking that he was personally struck by their collective talents:

“The Coinbase guys are great. [Co-founder] Fred [Ehrsam] loves hip hop. How could I not get involved?”

Musical Career

Jones is also rumored to be working on his next album, the follow-up to 2012′s number one hit ‘Life is Good’. In his comments, he suggested the marketing campaign for this album could include bitcoin.

Earlier this year, 50 Cent became one of the first mainstream artists to embrace bitcoin, partnering with merchant processor BitPay for his latest album ‘Animal Ambition’, released in June.

Though noncommittal, Jones didn’t exclude the possibility that he could take a similar approach to future musical releases. He concluded:

“We are exploring this now: to be continued.”

Rapper 50 Cent Accepts Bitcoin For New Album ‘Animal Ambition’

The development brings a prominent face to the bitcoin community. In addition to being a successful rap artist and producer, Jackson is a notable entrepreneur, having invested in Glaceau – the makers of Vitaminwater – in a deal that would eventually propel his net worth toward $140m.

Tony Gallippi, BitPay’s executive chairman, hailed the announcement by saying:

“We are excited to see high profile independent artists use bitcoin and 50 Cent’s trail as an innovator is outstanding.”

Jackson has also sold more than 30 million records to date, with hit albums including ‘Get Rich or Die Tryin’’, ‘Curtis’ and ‘Before I Self Destruct’.

The release follows Jackson’s decision to leave longtime label Interscope Records in February to work with distributor Caroline, part of the Independent Services division of Capital Records.

Bitcoin’s Latest Entrepreneur

Most famous for his investment in Glaceua, which later sold to beverage conglomerate Coca-Cola for $4.1bn, 50 Cent has also engaged in other notable investments over the years.

In 2013, he took another chance on the beverage market, launching Street King energy shots, which currently holds the number two market share in the $2bn annual industry.

Given Jackson’s noted activism as an investor, it’s possible that the move signifies the rap star’s larger interest in digital currencies. For example, by accepting bitcoin as payment for copies of ‘Animal Ambition’, the venture provides Jackson with an interesting way of accruing BTC.

BitPay’s relationship with Shopify allows merchants to receive dollars, bitcoins or a combination of the two. It isn’t clear which direction Jackson plans on taking the store in this regard.

CoinDesk reached out to Jackson’s representatives for more details, but was unable to receive immediate comment.

Jackson isn’t the only music artist to embrace bitcoin for record sales.

In December 2013, Snoop Dogg (also known as recently as Snoop Lion) expressed interest in taking bitcoin for his next record, though to date he hasn’t taken an formal steps toward this decision. At the time, he hinted that the record would be “available in bitcoin and delivered in a drone”. Later, Snoop had a public exchange with Coinbase via Twitter about the idea, saying that “I want to make it happen”.

Former Spice Girl Mel B followed suit later that month, expressing interest in the digital currency for her then-upcoming single. She remarked that she was excited about the possibilities contained in consumer-leaning innovations like bitcoin, saying:

“I love how new technology makes our lives easier, and to me that’s exciting. Bitcoin unites my fans around the world using one currency. They can just pay using bitcoins!”

At the time, Donald Glover, a comedian who goes by the hip-hop moniker Childish Gambino, also suggested that he might accept bitcoin for his upcoming music project.

Beyond payments, other hip hop groups have experimented with the digital currency as a means of generating income. In March, Ain’t No Love launched their second EP, ‘Tears of Joy’, and paired the release with a bitcoin-friendly torrent publication on the FrostWire platform.

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